Pfizer's Mission in South Africa

Integrity
We demand of ourselves and others the highest ethical standards and our products and processes will be of the highest quality. Our conduct as a company and, as individuals within it, will always reflect the highest standards of integrity. We will demonstrate open, honest and ethical behaviour in all our dealings with customers, clients, colleagues, suppliers, partners, the public and Governments.

Innovation
Innovation is the key to improving health and sustaining Pfizer's growth and profitability. The quest for innovative solutions should invigorate all of our core businesses and pervade the Pfizer community worldwide.

Respect for people
We recognise that people are the cornerstone of Pfizer's success. We come from many different countries and cultures and we speak many languages. We value our diversity as a source of strength. We are proud of Pfizer's history of treating people with respect and dignity and are committed to building upon this tradition.

Customer focus
We are deeply committed to meeting the needs of our customers and constantly focus on customer satisfaction. We take genuine interest in the welfare of our customers, whether internal or external. We recognise that we can prosper only if we anticipate and meet customer needs, respond quickly to changing conditions and fulfill customer expectations better than our competitors.

Teamwork
We know that to be a successful company we must work together, frequently transcending organisational and geographical boundaries to meet the changing needs of our customers.

Leadership
We are leaders and we are determined to enhance leadership at every level. We believe that leaders lead by imparting clarity of purpose, establishing a shared sense of goals, shaping an environment of openness and inclusiveness, focusing intensely on colleague development and by creating a joint commitment to excellence. 

Performance
We play an active role in making every country and community in which we operate a better place to live and work, knowing that the ongoing vitality of our host nations and local communities has a direct impact on the long-term health of our business. 

Community
We play an active role in making every country and community in which we operate a better place to live and work. We know that the ongoing vitality of our host nations and local communities has a direct impact on the long-term health of our business.